SAN CEDRIC-M1 SWEATER 10244128 01 HUGO BOSS HUGO . Buy Hugo Boss for men at the best price. The iconic German fashion brand Hugo Boss is full of premium men's pieces, ideal for taking your wardrobe to another level of elegance. From tailored to casual wear, discover a dynamic style, with elegant cuts and versatile color options. Discover the new Hugo Boss Iconic Finish collection: clothing, footwear and accessories.